Navigating the First-Party Data Revolution: Privacy, Personalization, and Profit

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Audience Architect podcast

Bill Levine

18 episodes

3 days ago

We are crafting the future of audience engagement. Our mission is to dive into the intricacies of the ever-evolving media and publishing landscape through the sharp lens of audience and marketing professionals. Each episode, we'll unravel the meaning and perspective on trends that are shaping the industry.

Hosted on Acast. See acast.com/privacy for more information.

All content for Audience Architect podcast is the property of Bill Levine and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Business

Technology,

News

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Navigating the First-Party Data Revolution: Privacy, Personalization, and Profit

Audience Architect podcast

54 minutes 36 seconds

1 year ago

Navigating the First-Party Data Revolution: Privacy, Personalization, and Profit

You are ALL in for a treat.

AnnMarie, Rob, and Amanda explore emerging technologies that empower publishers and media companies to deliver personalized experiences while prioritizing privacy. They delve into contextual targeting and zero-knowledge proofs and discuss how audience exclusion and lookalike modeling can enhance targeting and engagement.

They cover first-party data strategies, emphasizing user consent and industry collaboration for privacy best practices. Learn about engaging high-value audiences, reducing churn, and implementing these changes within your organization, including sales team integration and data-driven decision-making.

They also discuss the importance of leadership buy-in and cross-departmental collaboration to align on privacy-compliant data strategies. Throughout, they highlight the ethical imperative for prioritizing user privacy to achieve better business and audience outcomes.

Host:

Amanda Landsaw

Vice President, Audience Development

Endeavor Business Media

(26) Amanda Landsaw | LinkedIn

Guests:

AnnMarie Wills

CEO & Co-Founder

Leverage Lab

(26) AnnMarie Wills | LinkedIn

Rob McLaughlin

Founder & CEO

Audiences

(26) Rob McLaughlin | LinkedIn

Mentioned in the episode:

International Association of Privacy Professionals (iapp.org)

Hosted on Acast. See acast.com/privacy for more information.