Big Shifts, Bold Moves: Scott Jamieson on Reinventing B2B Media

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Audience Architect podcast

Bill Levine

18 episodes

5 days ago

We are crafting the future of audience engagement. Our mission is to dive into the intricacies of the ever-evolving media and publishing landscape through the sharp lens of audience and marketing professionals. Each episode, we'll unravel the meaning and perspective on trends that are shaping the industry.

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Hosted on Acast. See acast.com/privacy for more information.

Business

Technology,

News

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Big Shifts, Bold Moves: Scott Jamieson on Reinventing B2B Media

Audience Architect podcast

58 minutes

3 months ago

Big Shifts, Bold Moves: Scott Jamieson on Reinventing B2B Media

What does it take to lead a 60-brand media company through seismic change? In this MACMA podcast episode, Scott Jamieson, CEO of Annex Business Media, joins us for a candid conversation on the future of publishing and the evolving business models reshaping the B2B landscape.

We explore:

How U.S.–Canada trade friction is impacting media
Strategies for audience development and omni-channel growth
How to thrive in a fractured attention economy

Whether you're in publishing, marketing, or media strategy, this episode is packed with forward-looking insights and real-world leadership lessons.

🎧 Available on demand now.

#publishing #media #B2B #MACMA #audiencedevelopment #ScottJamieson #marketingstrategy #trends

Hosted on Acast. See acast.com/privacy for more information.