Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?
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Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?
Why the Legacy Analyst Model is Misaligned with Cybersecurity Buyer and Vendor Needs
Audience 1st
31 minutes 38 seconds
8 months ago
Why the Legacy Analyst Model is Misaligned with Cybersecurity Buyer and Vendor Needs
In this episode of Risk & Real, host Jeffrey Wheatman sits down with Dani Woolf, co-founder of CyberSynapse and CEO of Audience 1st, to discuss a major shift happening in the cybersecurity industry: the decline of the traditional analyst model and the rise of direct buyer engagement.
Cybersecurity vendors that engage directly with their buyers gain faster, more actionable insights than those relying solely on traditional analyst firms.
Tune in as we discuss:
The flaws in the traditional analyst model and why it’s no longer aligned with today’s fast-moving cybersecurity landscape.
Why analyst reports take too long to produce and how they filter buyer insights.
The power of direct buyer engagement and how vendors can gather real-time, unfiltered insights.
Why cybersecurity vendors are cutting back on analyst firm budgets and shifting to a hybrid research model.
How CyberSynapse enables vendors to talk directly to security practitioners, CISOs, and IT leaders.
Resources & Links:
Learn more about CyberSynapse: https://www.cybersynapse.ioFollow Dani Woolf on LinkedIn: https://www.linkedin.com/in/daniwoolfCheck out Audience 1st Podcast: https://audience1st.fm
Subscribe & Stay Connected!
Follow Risk & Real on Apple Podcasts, Spotify, or your favorite podcast app.
Connect with host Jeffrey Wheatman on LinkedIn: https://www.linkedin.com/in/jeffreywheatman
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Audience 1st
Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?
