Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?
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Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?
Why Mobile Security is Dangerously Overlooked (And What To Do About It)
Audience 1st
34 minutes 33 seconds
8 months ago
Why Mobile Security is Dangerously Overlooked (And What To Do About It)
What happens when you meet a cybersecurity founder over dinner and 12 hours later, they’re on your podcast?You get one of the most brutally honest conversations about mobile security.In this episode, Rocky Cole, co-founder of iVerify, lays out why mobile security is dangerously behind—and why businesses are in denial about the scale of the threat.We dive into:
The biggest myth in mobile security—why MDM (Mobile Device Management) is not a security tool and never was.
Why enterprise security leaders are still ignoring mobile security (even when businesses are now prime targets).
How attackers have outpaced traditional mobile security measures—and what needs to change.
The operational bottlenecks holding CISOs back from fixing the problem—and how to work around them.
Rocky shares raw insights from the frontlines of mobile security, including how his team uncovered new Pegasus infections, why BYOD security is broken, and what companies should be doing NOW.If you're still treating mobile devices differently than desktops, this episode will change your perspective—fast.
Audience 1st
Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?
