Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?
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Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?
Why Human-Centric Security is the Next Frontier in Data Privacy (and Why It Matters Now More Than Ever)
Audience 1st
45 minutes 18 seconds
8 months ago
Why Human-Centric Security is the Next Frontier in Data Privacy (and Why It Matters Now More Than Ever)
In this episode of Audience 1st, I'm joined by Rob Shavell, co-founder of DeleteMe, to explore the data privacy space and the growing importance of human-centric security.Rob will share his journey from Silicon Valley venture capitalist to privacy entrepreneur and how being a contrarian led him to build one of the leading services in the data removal space.We'll dive into:
Why privacy is no longer just a noun but an active set of actions.
How AI and automation have transformed cybercrime into a “creative industry” and what it means for security teams.
Why it’s difficult to quantify the impact of continuous data removal and how security leaders can build a better ROI story.
How to overcome employee skepticism and drive adoption of security tools through simplicity and clear communication.
We will also discusses the future of privacy, emerging threats like AI-generated deepfakes, and what security practitioners need to do to protect their people in an increasingly hostile digital world.
Audience 1st
Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?
