Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?
All content for Audience 1st is the property of Dani Woolf and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?
Why Business Information Security Officers Are Strategic Cybersecurity Translators
Audience 1st
41 minutes 31 seconds
11 months ago
Why Business Information Security Officers Are Strategic Cybersecurity Translators
The challenge is clear:
BISOs must bridge the widening gap between security priorities and business demands, often dealing with a space that is fraught with competing interests and high stakes.
But how do BISOs balance the demands of risk mitigation with the realities of operational goals?
How can they make meaningful connections with vendors who often fail to understand the nuances of their role?
These are the questions that Rob Dalzell, a Business Information Security Officer (BISO) at a major financial institution, grapples with regularly.
In this episode of Audience 1st, I had a candid conversation with Rob, where we unearthed invaluable insights into what drives buying decisions and operational realities for BISOs.
Audience 1st
Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?
