Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?
All content for Audience 1st is the property of Dani Woolf and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?
What Cybersecurity Leaders Must Learn from OT Practitioners in Underserved Critical Infrastructure
Audience 1st
35 minutes 37 seconds
6 months ago
What Cybersecurity Leaders Must Learn from OT Practitioners in Underserved Critical Infrastructure
In this episode of Audience 1st Podcast,
Dani sits down with Kristin Demoranville, CEO of Anzen Sage and host of the Bites & Bytes podcast, to uncover the hidden vulnerabilities in one of the world’s most overlooked critical infrastructure sectors: food and agriculture.
From insider threats in peanut processing to cyber attacks that disrupt egg supply chains, Kristin breaks down why OT security in food systems isn’t just about uptime, it’s about human lives, brand trust, and national resilience.
She pulls no punches, sharing raw stories from the frontlines:
Why cybersecurity leaders in food facilities are flying blind
What happened when nobody spoke up at Boar’s Head
How misinformation campaigns are now a cyber risk vector
Why “brown cows make chocolate milk” isn’t just a joke—it’s a symptom of a dangerous knowledge gap
We also unpack:
The behavioral blind spots holding back executive buy-in
Why empathy, not just engineering, is the key to securing food systems
What must change in the next 5 years to avoid preventable tragedies
Audience 1st
Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?
