Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?
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Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?
How to Diagnose Your Organization’s Real Growth Problem
Audience 1st
41 minutes 20 seconds
7 months ago
How to Diagnose Your Organization’s Real Growth Problem
In this episode of Audience 1st, Dani Woolf cuts straight through the noise to confront the silent killer of growth in B2B organizations: misdiagnosing the real growth problem.
Most GTM teams think they’re aligned. They’re not.
Most believe they’re solving the right thing. They aren’t.
In this raw, unfiltered solo episode, Dani unpacks why internal alignment is often a lie, how companies waste entire quarters solving surface-level symptoms, and what it takes to actually identify the bleeding neck - the one problem that’s quietly draining your growth, budget, and team morale.
If you’ve ever felt like your team is moving fast but going nowhere, this is the episode you didn’t know you needed.
What You’ll Learn:
Why most organizations aren’t solving their biggest growth problem and how to tell if you’re one of them
The high cost of chasing lagging indicators instead of root causes
The real reason marketing, sales, and product don’t align and why buyer truth is the only fix
How to recognize “growth triggers” that signal it’s time to do qualitative buyer research
Dani’s four-step clarity framework: Diagnose → Validate → Align → Act
How to stop guessing, and finally build from buyer reality—not internal theory
Don’t just walk away from this episode inspired. Take action.
Ask yourself:
What’s the one growth problem we think we’re solving right now?
Who told us that?
When was the last time we heard it from a buyer’s mouth verbatim?
What would it feel like to know we’re solving the right thing?
If you’re ready to stop guessing and start listening, reach out to Dani and her team.
Let’s uncover the bleeding neck together.
Audience 1st
Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?
