Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?
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Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?
How to Accelerate Speed to Buyer Insights to Gain a Competitive Edge | The Confident Cyber Marketer Series
Audience 1st
45 minutes 12 seconds
8 months ago
How to Accelerate Speed to Buyer Insights to Gain a Competitive Edge | The Confident Cyber Marketer Series
Welcome to the first episode of The Confident Cyber Marketer, a monthly series hosted by CyberSynapse.io!
In this special in-person episode from New York City, I'm joined by Ben Siegel to break down how cybersecurity marketers and sales teams can accelerate speed to buyer insights to gain a competitive edge.
In this tactical, no-BS conversation, we reveal why traditional analyst models fail, why most cybersecurity vendors get it wrong, and how real-time insights from buyers—not just customers—can drive better messaging, faster sales cycles, and higher conversion rates.
Key Takeaways and Topics Covered:
Why cybersecurity marketing is broken—and how to fix it
The myth of proprietary data in cybersecurity marketing
Why most data doesn’t tell you the full buyer story
The Rapid Buyer Insight Loop (RBIL) framework for gathering and applying insights in less than two weeks
The difference between customer research vs. buyer research—and why both matter
How traditional analyst models hold cybersecurity vendors back
Real-world stories from Dani & Ben on how shifting to direct buyer insights changed everything
How to operationalize fast, actionable insights across marketing, sales, and product
Metrics that matter: Time to Insight, Time to Decision, Time to Value
The high cost of getting your target audience wrong—and how to avoid it.
Resources & Links:
🔗 CyberSynapse – Ready to ditch the traditional analyst model and get real insights from real key decision-makers? Visit CyberSynapse.io to schedule a quick call.🔗 Connect with Dani & Ben – Let’s keep the conversation going! Find us on LinkedIn:
Dani Woolf
Ben Siegel
Don’t forget to subscribe, share, and leave a review if you found this episode valuable.
More deep dives into cybersecurity marketing that actually works coming soon!
Audience 1st
Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?
