For more than 30 years the American Theatre Wing has been bringing together performers, directors, playwrights, designers, choreographers, producers and behind-the-scenes personnel from the American and international theatre, the seminars offer a rare opportunity for students and audiences to see the people who create theatre engaged in thoughtful conversation with one another. With more than 600 past guests, the seminars have become an unequalled archive of theatrical talk, a chance to hear from the people behind the characters, stories and productions that draw us to the theatre.
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For more than 30 years the American Theatre Wing has been bringing together performers, directors, playwrights, designers, choreographers, producers and behind-the-scenes personnel from the American and international theatre, the seminars offer a rare opportunity for students and audiences to see the people who create theatre engaged in thoughtful conversation with one another. With more than 600 past guests, the seminars have become an unequalled archive of theatrical talk, a chance to hear from the people behind the characters, stories and productions that draw us to the theatre.
Super-Publicists Adrian Bryan-Brown and Rick Miramontez talk with moderator Thomas Schumacher about the new world of theatre publicity as it relates to social media; whether or not there's such a thing as "bad" publicity; handling negative stories; shaping stories for the press and potential audiences; the value of using quotes in advertising; and critics and the preview process; and how audiences are influenced by social media and traditional reviews.
ATW - Working In The Theatre
For more than 30 years the American Theatre Wing has been bringing together performers, directors, playwrights, designers, choreographers, producers and behind-the-scenes personnel from the American and international theatre, the seminars offer a rare opportunity for students and audiences to see the people who create theatre engaged in thoughtful conversation with one another. With more than 600 past guests, the seminars have become an unequalled archive of theatrical talk, a chance to hear from the people behind the characters, stories and productions that draw us to the theatre.
