🎙️ AtomCAST - Episode with Martin Boschetti, Co-Founder of DMO Design Company 🎧 In this insightful episode of AtomCAST, we sit down with Martin Boschetti, co-founder of DMO Company in Buenos Aires, Argentina, to discuss his incredible journey in the design industry. From his early beginnings in Argentina to expanding DMO globally, Martin shares how the company evolved from an industrial design studio into a leading strategic design firm. Join us as Martin dives into the importance of incorporating service design and digital solutions into projects, the growing role of sustainability in design, and the need to embrace circular economy principles and sustainable materials. He also discusses the future of design, highlighting how artificial intelligence is transforming the creative process. Martin talks about the necessity of global policies and standardized labeling to help consumers make informed choices, and the value of collaboration between designers and engineers to create impactful designs. Plus, Martin shares valuable book recommendations like This is Service Design Doing and Measure What Matters, emphasizing the importance of continuous learning and staying adaptable in an ever-evolving industry. If you're passionate about design, sustainability, or how technology is shaping the future of creative industries, this episode is a must-watch! About Martin: Martin Boschetti shares his journey in the design industry, starting from his early days in Argentina to expanding globally. He discusses the evolution of his company, DMO, which began as an industrial design studio and later transitioned into a strategic design firm. He highlights the importance of incorporating service design and digital solutions into their projects. Martin also emphasizes the need for a circular economy and sustainable materials in the design industry. In this conversation, Martin discusses the importance of sustainability in design and the role of artificial intelligence in the creative process. He emphasizes the need for global policies and standardized labeling to help consumers make more informed choices. Martin also highlights the integration of different disciplines in design and the value of collaboration between designers and engineers. He shares book recommendations, including 'Service Design Doing' and 'Measure What Matters,' and emphasizes the importance of continuous learning and adaptation in the ever-changing design landscape. https://www.linkedin.com/in/martinboschetti/ 🔔 Don't forget to subscribe for more interviews with great professionals! 📚 Recommended Books: This is Service Design Doing | Measure What Matters 🎥 Recommended Video: https://youtu.be/L4N1q4RNi9I?si=mPJry7OMYpI8ac0J 📍 Learn more about DMO: https://www.dmo.company/ #AtomCAST #MartinBoschetti #DMOCompany #DesignInnovation #ServiceDesign #Sustainability #CircularEconomy #AIinDesign #StrategicDesign #CreativeProcess #ContinuousLearning