Jira was never designed for the average user. Chris Cooke saw that — and turned user pain into product gold. In this no-holds-barred episode, he breaks down how he bootstrapped Custom Charts into a $10M business, why most Atlassian apps still suck, and what happens when you zig while everyone else zags.No fluff. No corporate polish. Just raw lessons on UX, app strategy, and building for the 99% of users who’d rather burn the manual than read it.