Episode 74: COMMERCIALS with Chief Creative Officer Brandon Rochon

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Atlanta Voiceover Studio

87 episodes

1 week ago

The Atlanta Voiceover Studio's mission is to EQUIP, INSPIRE and ELEVATE by giving YOU the resources YOU need to create the voiceover career you want. This podcast features interviews with industry professionals (agents, producers, successful VO talent, etc) to give you more insight into the world of VO. Hosts, as well as owners of The Atlanta Voiceover Studio, Mike Stoudt and Heidi Rew are full-time VO talent, actors and a real-life married couple. Join them as they uncover some of the keys to navigating a career in voiceover with some of the top VO professionals. BONUS: If you'd like a FREE VO tip every Monday morning to jump start your week, sign up here: https://bit.ly/2VUshuc

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Episode 74: COMMERCIALS with Chief Creative Officer Brandon Rochon

Atlanta Voiceover Studio

34 minutes 47 seconds

1 year ago

Episode 74: COMMERCIALS with Chief Creative Officer Brandon Rochon

Brandon Rochon is the Chief Creative Officer (CCO) at HZ Ad Agency. He moved to Atlanta a couple years back from Los Angeles where he was CEO and chief creative officer at Kastner & Partners, heading up creative for the shop’s longtime partner Red Bull. He joined independent Atlanta agency Hothouse as its executive vice president, head of creative and is now at HZ. He has worked with some of the biggest brands, including leading the Samsung account for Leo Burnett, Coca-Cola for Ogilvy Paris and working with Absolut Vodka, McDonalds, PlayStation, Heineken and Nissan at TBWA\Paris.

*In the podcast episode, we talk about: *

The 5 P’s in Advertising and how knowing them can help in your script analysis
Ad Agency’s view of AI and using it in voice over
What role the VO plays in commercials
What a “natural, authentic voice” means, from an agency perspective
The life cycle of an ad and where VO fits

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