
In this episode, Zertashia Awan, Amazon’s Director of Worldwide Customer Experience, shares how resilience and sensitivity have shaped her leadership journey. From childhood lessons and family stories of grit to navigating career highs, lows, and burnout, Zertashia reflects on why vulnerability and authenticity matter at work. She talks about cultural identity, finding balance in resilience, and the small daily rituals that keep her grounded. Beyond Amazon, she discusses founding a nonprofit school in Pakistan and mentoring startups, reminding us that true impact comes from focusing on people, purpose, and empathy.