Don't create a content marketing strategy, create a stand-out strategy

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At the crossroads of recruitment, marketing and social media

Tom Laine

10 episodes

2 days ago

Traditional recruitment and employer branding practices have evolved into a variety of sub-skillsets, including social media platform and advertising expertise, brand / content / inbound / influencer marketing tactics, social selling skills, personnel branding, a mix of AI tools, and a whole new set of metrics to use and understand to get ahead of competition. This podcast series is based on social recruitment and employer branding expert Tom Laine's groundbreaking articles introducing a variety of thought-provoking new ideas, that are summarized and discussed by none other than AI.

Marketing

Business

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All content for At the crossroads of recruitment, marketing and social media is the property of Tom Laine and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Don't create a content marketing strategy, create a stand-out strategy

At the crossroads of recruitment, marketing and social media

5 minutes 57 seconds

8 months ago

Don't create a content marketing strategy, create a stand-out strategy

It's not enough to create content, even if the content was brilliant! You need to be found, noticed, and engage the target audience to view your content. At the age of content overload across media, it's not an easy job. Don't create a content marketing strategy, create a stand-out strategy!