Georgie Coleridge Cole — founder and CEO of SheerLuxe — joins me to talk about building one of the UK’s most influential digital media brands.

We dive into the evolution of SheerLuxe from a shopping directory to a content powerhouse, the role of community in brand loyalty, and how Georgie is integrating AI without losing the human touch.

From leadership lessons to future-proofing a media business, this episode is packed with insight.

What You’ll Learn In This Episode:
- How AI is reshaping the future of digital media
- Why authenticity drives engagement (and growth)
- Georgie’s leadership style and how she builds trust

- Handling controversy and staying grounded

- Personal reflections on self-doubt and imposter syndrome