In this episode of "Associations Unplugged," we host Olivier De Matos, Director General of CropLife Europe, and Nele Devolder, Vice-President at Kellen.

Olivier discusses CropLife Europe’s transformation from the European Crop Protection Association into a forward-thinking organization. He shares how agility and technological diversity help bridge policy and business objectives, driving innovation in crop protection and plant biotechnology during the green and digital transition.

Nele provides expert insights into strategic support for associations, highlighting the challenges of balancing policy goals with business needs. She explains how Kellen equips organizations like CropLife Europe to thrive in an increasingly complex landscape. Tune in for an in-depth look at strategy, innovation, and the evolving role of associations.