In Episode 1 of the Decoding Membership series, we take on the question every association faces: who really owns the challenge of membership retention?

Our panel explores how fragmented teams, confirmation bias, and surface-level engagement metrics often hide the real signals behind why members renew or leave. We break down how organizations can unify retention strategy across membership, marketing, IT, and leadership, using data, behavioral science, and predictive modeling to build stronger renewal pathways.