In this flavor deep dive, Mason and Adam pull back the curtain on how flavors are built. From the chemistry behind natural extracts to the artistry of crafting artificial flavor compounds, they explore the science and creativity that shape what we taste in our glasses. Whether it’s the citrus pop in a spritz, the vanilla in your bourbon, or the tropical notes in a hard seltzer, the boys break down how these flavors are created—and why they matter.

Question of the Day: When picking a beverage, what flavors do you tend to lean towards?

Shoe's Pizzeria Ad Read: Today’s podcast is all about flavor and learning how the architect builds and balances that flavor. You know who has been a flavor architect for over 15 years? Chris from Shoe’s Pizzeria. They have been crafting unbelievable flavors from their hot and cheesy pizza, crispy and spicy wings, salty fries, and frosty draft beer. Go check out Shoe’s at 3300 N. Calumet Avenue in Valparaiso, IN. Tell Chris that Mason & Adam say what’s up dog.