Welcome to the Aspire to Inspire Podcast!
When inspiration comes from the top, the whole company will benefit.
In each episode of the Aspire to Inspire podcast, we dig deeper into real-world stories and actionable insights to help founders and executives inspire change. We explore the challenges and triumphs of leaders who have learned to leverage communications expertly.
Join us as we probe the minds of successful CXOs to hear how they use communication to inspire people, drive transformation, and create business impact. Discover how you can ignite transformation within your own company.
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Welcome to the Aspire to Inspire Podcast!
When inspiration comes from the top, the whole company will benefit.
In each episode of the Aspire to Inspire podcast, we dig deeper into real-world stories and actionable insights to help founders and executives inspire change. We explore the challenges and triumphs of leaders who have learned to leverage communications expertly.
Join us as we probe the minds of successful CXOs to hear how they use communication to inspire people, drive transformation, and create business impact. Discover how you can ignite transformation within your own company.
Misinformation Wars: The Executive Playbook for Crisis Comms with Tom Wentworth
Aspire to Inspire Podcast
40 minutes
6 months ago
Misinformation Wars: The Executive Playbook for Crisis Comms with Tom Wentworth
How can lessons from cybersecurity lead to revelations about communicating under pressure? Join Staffbase SVP & GM David Maffei as he sits down with Tom Wentworth, CMO at incident.io, to unpack the biggest challenges leaders face in modern crisis communications. In this high-stakes episode, they explore why fear is the #1 silent killer in leadership communication, how executives can own the narrative during a crisis, and the cybersecurity lessons every business must learn to protect their reputation.
With firsthand insights from the CrowdStrike crisis, Boeing’s PR disaster, and AI’s growing role in corporate risk, Tom shares why clarity beats complexity and how the right communication strategy can save your brand from catastrophe. Whether you're a CXO, marketer, or crisis manager, this conversation is packed with actionable takeaways on building trust, preventing misinformation, and using AI to stay ahead of threats. Tune in now and discover how to lead with confidence when the stakes are high.
Aspire to Inspire Podcast
Welcome to the Aspire to Inspire Podcast!
When inspiration comes from the top, the whole company will benefit.
In each episode of the Aspire to Inspire podcast, we dig deeper into real-world stories and actionable insights to help founders and executives inspire change. We explore the challenges and triumphs of leaders who have learned to leverage communications expertly.
Join us as we probe the minds of successful CXOs to hear how they use communication to inspire people, drive transformation, and create business impact. Discover how you can ignite transformation within your own company.
