Jim Olson, a seasoned communications leader with a front-row seat to some of the most defining moments in corporate crisis history, joins Athena Koutsonikolas on the Aspire to Inspire Podcast to share the four-step crisis communications plan that has guided him through both his career in crisis comms and his fight against cancer. From negotiating with terrorists to battling tumors and losing his sight, Jim candidly shares how crises have shaped him—both professionally and personally. He brings the audience inside high-stakes moments from his career and outlines a clear framework communicators can use to stay calm, take control, and craft a winning strategy—even in life-or-death situations. Jim most recently served as Head of Brand and Communications at Avelo Airlines—America’s first new airline in 15 years—where he built the communications function from scratch. Previously, he led comms at United Airlines, Starbucks, and US Airways, where he helped turn the “Miracle on the Hudson” into a story of employee pride and national inspiration.