Selling With Soul: Steve's Journey from Medical to Automotive

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/81/db/04/81db04a7-623e-4203-814d-5098a78af616/mza_15318968381352673668.jpg/600x600bb.jpg

ASOTU Unscripted

More Than Cars Media Network

233 episodes

15 hours ago

In this dynamic and impromptu podcast, the ASOTU team brings you real-world, real-time interviews and intel with Dealers and Industry Leaders across the U.S. Meet the Automotive movers and shakers you’ve seen on the screen and some you’ve never heard of before as we have candid conversations, without any script or topic. ASOTU Unscripted was recorded live at ASOTU CON 2025, hosted by Erroll Bomar III, and is produced by Automotive State of the Union (ASOTU). Learn more at https://www.asotu.com

Entrepreneurship

Business

RSS

All content for ASOTU Unscripted is the property of More Than Cars Media Network and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43025203/43025203-1749565330705-a784a78c21518.jpg

Selling With Soul: Steve's Journey from Medical to Automotive

ASOTU Unscripted

15 minutes 21 seconds

3 months ago

Selling With Soul: Steve's Journey from Medical to Automotive

In this vibrant and heartfelt ASOTU Unscripted episode, Errol Bomar sits down with Steve Roessler, better known as “Live with Drive.” Steve takes us on a compelling journey from engineering and medical sales to pioneering CRM engagement in the auto industry as Chief Evangelist at DriveCentric. His story is rooted in adaptability, family inspiration, and a relentless belief in the power of people over products.Steve reflects on the founding of the “Live with Drive” movement, the role of authentic communication, and why video, emotion, and positive reactions are transforming how dealerships interact with customers.Learn more about DriveCentric at https://drivecentric.com/STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at https://www.asotu.com/Watch the docu-series “More Than Cars” at https://www.morethancars.tvFollow us on Instagram at / asotu_morethancars Join the community on LinkedIn at / asotu TIME STAMPS: 0:00 Intro: Errol meets “Live with Drive” at ASOTU CON0:36 Origin of the ‘Live with Drive’ catchphrase2:58 From medical sales to DriveCentric CRM evangelism5:16 “Wrestlers never give up”—father-daughter motivation mantra7:32 Patient advocacy becomes customer advocacy in auto8:40 “Engagement is king”—pioneering AI and video in CRM11:04 From McDonald's to Chick-fil-A: Changing dealership tone13:02 Positive reactions, not ‘CX’: The new sales measurement---------------------------------------------------------------------------------------------------------------Who is Steve Roessler and what is “Live with Drive”?How does DriveCentric use video and AI in CRM?What is a better alternative to “customer experience” in dealerships?Why is engagement critical in modern auto sales?How can dealerships shift from transactional to relational selling?What does it mean to create “positive reactions” in sales?#lovepeoplemorethancars #morethancars #asotu #automotive #autoretail #autoindustry #cardealers #carsales #carculture