Rockwell Automation is the world's largest company dedicated to industrial automation and digital transformation. Rockwell connects the imaginations of people with the potential of technology to expand what is humanly possible, making the world more intelligent, more connected and more productive. Throughout the world, their flagship Allen-Bradley® and Rockwell Software® product brands are recognized for innovation and excellence.
Kyle Crum is the director of advanced technology at Rockwell Automation. He has over 10 years of experience in leading and managing R&D projects that shape the future of industrial automation.
This interview discusses Rockwell’s 9th Annual State of Smart Manufacturing Report which offers valuable insights for manufacturers and industry leaders, as well as actionable steps that manufacturers can take to leverage these findings for success.
The report is available here: https://www.rockwellautomation.com/en-us/capabilities/digital-transformation/state-of-smart-manufacturing.html
Key Topics:
1. 9th Annual State of Smart Manufacturing Report
2. The Balancing Act: People, Process, and Technology
3. Leading the Future Workforce: Upskilling and Collaboration
Contact Kyle:
LinkedIn: https://www.linkedin.com/in/kyle-crum-b4a3143a/
Contact Avrohom:
Web: https://asktheceo.io
LinkedIn: https://www.linkedin.com/in/avrohom-gottheil/
Facebook: AvrohomGottheil
Twitter: @avrohomg
Instagram: @avrohomg
INTERVIEW HIGHLIGHTS:
00:55 - What is Smart Manufacturing?
02:05 - IoT has been brought to the manufacturing world. It is called IIoT.
03:07 - What are some of the challenges manufacturers face in today's day and age?
03:23 - Manufacturers are really interested and focused on talent. You can have the greatest technology, but nothing happens without your people.
04:42 - 95% of manufacturers surveyed stated that they will maintain or increase their workforce as a result of smart technology adoption.
06:00 - We're not going to loose our jobs as a result of technology. Just that the nature of our work will change.
06:52 - How is Rockwell Automation helping manufacturers survive and thrive in today's difficult operating climate?
08:50 - The benefits of predictive maintenance
09:50 - Only 44% of data is being used effectively. The smaller the company, the less efficient they are in using data.
11:03 - Due to the time sensitivity of manufacturing and the large amounts of data it collects, we need it to be processed at the edge.
11:45 - Even large manufacturers are only using 51% of their data.
13:40 - Physical devices connected to the internet is now putting infrastructure at risk for cyberattacks. This is why it's important to work with vendors who know the manufacturing space.
14:30 - The role of Generative AI as one of the top emerging technologies in Smart Manufacturing.
18:08 - Where do wearables fit in Manufacturing?
20:27 - What is the future of Smart Manufacturing?
22:00 - Focus on your people and your people will focus on the work.
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Rockwell Automation is the world's largest company dedicated to industrial automation and digital transformation. Rockwell connects the imaginations of people with the potential of technology to expand what is humanly possible, making the world more intelligent, more connected and more productive. Throughout the world, their flagship Allen-Bradley® and Rockwell Software® product brands are recognized for innovation and excellence.
Kyle Crum is the director of advanced technology at Rockwell Automation. He has over 10 years of experience in leading and managing R&D projects that shape the future of industrial automation.
This interview discusses Rockwell’s 9th Annual State of Smart Manufacturing Report which offers valuable insights for manufacturers and industry leaders, as well as actionable steps that manufacturers can take to leverage these findings for success.
The report is available here: https://www.rockwellautomation.com/en-us/capabilities/digital-transformation/state-of-smart-manufacturing.html
Key Topics:
1. 9th Annual State of Smart Manufacturing Report
2. The Balancing Act: People, Process, and Technology
3. Leading the Future Workforce: Upskilling and Collaboration
Contact Kyle:
LinkedIn: https://www.linkedin.com/in/kyle-crum-b4a3143a/
Contact Avrohom:
Web: https://asktheceo.io
LinkedIn: https://www.linkedin.com/in/avrohom-gottheil/
Facebook: AvrohomGottheil
Twitter: @avrohomg
Instagram: @avrohomg
INTERVIEW HIGHLIGHTS:
00:55 - What is Smart Manufacturing?
02:05 - IoT has been brought to the manufacturing world. It is called IIoT.
03:07 - What are some of the challenges manufacturers face in today's day and age?
03:23 - Manufacturers are really interested and focused on talent. You can have the greatest technology, but nothing happens without your people.
04:42 - 95% of manufacturers surveyed stated that they will maintain or increase their workforce as a result of smart technology adoption.
06:00 - We're not going to loose our jobs as a result of technology. Just that the nature of our work will change.
06:52 - How is Rockwell Automation helping manufacturers survive and thrive in today's difficult operating climate?
08:50 - The benefits of predictive maintenance
09:50 - Only 44% of data is being used effectively. The smaller the company, the less efficient they are in using data.
11:03 - Due to the time sensitivity of manufacturing and the large amounts of data it collects, we need it to be processed at the edge.
11:45 - Even large manufacturers are only using 51% of their data.
13:40 - Physical devices connected to the internet is now putting infrastructure at risk for cyberattacks. This is why it's important to work with vendors who know the manufacturing space.
14:30 - The role of Generative AI as one of the top emerging technologies in Smart Manufacturing.
18:08 - Where do wearables fit in Manufacturing?
20:27 - What is the future of Smart Manufacturing?
22:00 - Focus on your people and your people will focus on the work.
Jay McBain leads Forrester's research and advisory for global channels, alliances, and partnerships.
Contact Jay:
LinkedIn: https://www.linkedin.com/in/jaymcbain/
Twitter: @jmcbain
Contact Avrohom:
Web: https://asktheceo.biz
Facebook: AvrohomGottheil
Twitter: @avrohomg
Instagram: @avrohomg
INTERVIEW HIGHLIGHTS:
[00:58] 2020 has triggered many dramatic changes for businesses. We’ve seen many businesses rapidly shift to a work from home paradigm. We’ve also seen a paradigm shift to online or virtual events, among many other dramatic changes that took place this year. One significant change, that you mentioned in your article titled “What I see coming for the Channel In 2020”, is that Indirect sales will shrink every year for the next decade.” This is hard to take in because everything that I’ve learned over the years, is that you need a strong indirect sales team to scale and grow your business. Does this spell the end of the channel?
[01:45] There is actually a lot of opportunity for the channel; however, like any other mature industry, what’s happening on the transactional side of the channel is that it’s a race to the bottom.
[02:20] Professional services is where the margins are in the channel.
[04:00] Learn how Salesforce is structuring its channel partner organization to double its revenue from $20b to $40b within the next 4 years.
[05:58] In your article, you mentioned that the channel model is evolving what is known as a “trifurcated channel”, or in plain English, a model which is divided into three branches. When I think of a channel partner, I’m thinking of sales and service. Can you elaborate on this new model?
[06:34] 75% of global trade is done indirectly.
[07:24] It’s critically important that you build the 3rd part of the channel, the one that influences your buyers early and often.
[09:23] 76% of CEOs think that their current business model will be unrecognizable in 5 years. That means every single business! You’re going to become a subscription-based business. There is a high likelihood that you’re going to become a tech business.
[10:56] We’re all familiar with the term “Customer Experience”. You talked about a growing trend in the B2B channel, called “Partner Experience”. What does that mean, and why is it important?
[13:05] What does the future of marketing look like for B2B Emerging Technology companies?
[15:42] For our listeners who are channel professionals, or for those that might be considering working in the channel, what kind of future can they expect for their careers?
[17:08] How can people connect with you?
Jay: People can connect with me via Twitter at @jmcbain, or on LinkedIn at https://www.linkedin.com/in/jaymcbain/.
[17:41] Do you have any parting words of wisdom that you’d like to share with the audience?
#AskTheCEO Podcast
Rockwell Automation is the world's largest company dedicated to industrial automation and digital transformation. Rockwell connects the imaginations of people with the potential of technology to expand what is humanly possible, making the world more intelligent, more connected and more productive. Throughout the world, their flagship Allen-Bradley® and Rockwell Software® product brands are recognized for innovation and excellence.
Kyle Crum is the director of advanced technology at Rockwell Automation. He has over 10 years of experience in leading and managing R&D projects that shape the future of industrial automation.
This interview discusses Rockwell’s 9th Annual State of Smart Manufacturing Report which offers valuable insights for manufacturers and industry leaders, as well as actionable steps that manufacturers can take to leverage these findings for success.
The report is available here: https://www.rockwellautomation.com/en-us/capabilities/digital-transformation/state-of-smart-manufacturing.html
Key Topics:
1. 9th Annual State of Smart Manufacturing Report
2. The Balancing Act: People, Process, and Technology
3. Leading the Future Workforce: Upskilling and Collaboration
Contact Kyle:
LinkedIn: https://www.linkedin.com/in/kyle-crum-b4a3143a/
Contact Avrohom:
Web: https://asktheceo.io
LinkedIn: https://www.linkedin.com/in/avrohom-gottheil/
Facebook: AvrohomGottheil
Twitter: @avrohomg
Instagram: @avrohomg
INTERVIEW HIGHLIGHTS:
00:55 - What is Smart Manufacturing?
02:05 - IoT has been brought to the manufacturing world. It is called IIoT.
03:07 - What are some of the challenges manufacturers face in today's day and age?
03:23 - Manufacturers are really interested and focused on talent. You can have the greatest technology, but nothing happens without your people.
04:42 - 95% of manufacturers surveyed stated that they will maintain or increase their workforce as a result of smart technology adoption.
06:00 - We're not going to loose our jobs as a result of technology. Just that the nature of our work will change.
06:52 - How is Rockwell Automation helping manufacturers survive and thrive in today's difficult operating climate?
08:50 - The benefits of predictive maintenance
09:50 - Only 44% of data is being used effectively. The smaller the company, the less efficient they are in using data.
11:03 - Due to the time sensitivity of manufacturing and the large amounts of data it collects, we need it to be processed at the edge.
11:45 - Even large manufacturers are only using 51% of their data.
13:40 - Physical devices connected to the internet is now putting infrastructure at risk for cyberattacks. This is why it's important to work with vendors who know the manufacturing space.
14:30 - The role of Generative AI as one of the top emerging technologies in Smart Manufacturing.
18:08 - Where do wearables fit in Manufacturing?
20:27 - What is the future of Smart Manufacturing?
22:00 - Focus on your people and your people will focus on the work.
