Rockwell Automation is the world's largest company dedicated to industrial automation and digital transformation. Rockwell connects the imaginations of people with the potential of technology to expand what is humanly possible, making the world more intelligent, more connected and more productive. Throughout the world, their flagship Allen-Bradley® and Rockwell Software® product brands are recognized for innovation and excellence.
Kyle Crum is the director of advanced technology at Rockwell Automation. He has over 10 years of experience in leading and managing R&D projects that shape the future of industrial automation.
This interview discusses Rockwell’s 9th Annual State of Smart Manufacturing Report which offers valuable insights for manufacturers and industry leaders, as well as actionable steps that manufacturers can take to leverage these findings for success.
The report is available here: https://www.rockwellautomation.com/en-us/capabilities/digital-transformation/state-of-smart-manufacturing.html
Key Topics:
1. 9th Annual State of Smart Manufacturing Report
2. The Balancing Act: People, Process, and Technology
3. Leading the Future Workforce: Upskilling and Collaboration
Contact Kyle:
LinkedIn: https://www.linkedin.com/in/kyle-crum-b4a3143a/
Contact Avrohom:
Web: https://asktheceo.io
LinkedIn: https://www.linkedin.com/in/avrohom-gottheil/
Facebook: AvrohomGottheil
Twitter: @avrohomg
Instagram: @avrohomg
INTERVIEW HIGHLIGHTS:
00:55 - What is Smart Manufacturing?
02:05 - IoT has been brought to the manufacturing world. It is called IIoT.
03:07 - What are some of the challenges manufacturers face in today's day and age?
03:23 - Manufacturers are really interested and focused on talent. You can have the greatest technology, but nothing happens without your people.
04:42 - 95% of manufacturers surveyed stated that they will maintain or increase their workforce as a result of smart technology adoption.
06:00 - We're not going to loose our jobs as a result of technology. Just that the nature of our work will change.
06:52 - How is Rockwell Automation helping manufacturers survive and thrive in today's difficult operating climate?
08:50 - The benefits of predictive maintenance
09:50 - Only 44% of data is being used effectively. The smaller the company, the less efficient they are in using data.
11:03 - Due to the time sensitivity of manufacturing and the large amounts of data it collects, we need it to be processed at the edge.
11:45 - Even large manufacturers are only using 51% of their data.
13:40 - Physical devices connected to the internet is now putting infrastructure at risk for cyberattacks. This is why it's important to work with vendors who know the manufacturing space.
14:30 - The role of Generative AI as one of the top emerging technologies in Smart Manufacturing.
18:08 - Where do wearables fit in Manufacturing?
20:27 - What is the future of Smart Manufacturing?
22:00 - Focus on your people and your people will focus on the work.
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Rockwell Automation is the world's largest company dedicated to industrial automation and digital transformation. Rockwell connects the imaginations of people with the potential of technology to expand what is humanly possible, making the world more intelligent, more connected and more productive. Throughout the world, their flagship Allen-Bradley® and Rockwell Software® product brands are recognized for innovation and excellence.
Kyle Crum is the director of advanced technology at Rockwell Automation. He has over 10 years of experience in leading and managing R&D projects that shape the future of industrial automation.
This interview discusses Rockwell’s 9th Annual State of Smart Manufacturing Report which offers valuable insights for manufacturers and industry leaders, as well as actionable steps that manufacturers can take to leverage these findings for success.
The report is available here: https://www.rockwellautomation.com/en-us/capabilities/digital-transformation/state-of-smart-manufacturing.html
Key Topics:
1. 9th Annual State of Smart Manufacturing Report
2. The Balancing Act: People, Process, and Technology
3. Leading the Future Workforce: Upskilling and Collaboration
Contact Kyle:
LinkedIn: https://www.linkedin.com/in/kyle-crum-b4a3143a/
Contact Avrohom:
Web: https://asktheceo.io
LinkedIn: https://www.linkedin.com/in/avrohom-gottheil/
Facebook: AvrohomGottheil
Twitter: @avrohomg
Instagram: @avrohomg
INTERVIEW HIGHLIGHTS:
00:55 - What is Smart Manufacturing?
02:05 - IoT has been brought to the manufacturing world. It is called IIoT.
03:07 - What are some of the challenges manufacturers face in today's day and age?
03:23 - Manufacturers are really interested and focused on talent. You can have the greatest technology, but nothing happens without your people.
04:42 - 95% of manufacturers surveyed stated that they will maintain or increase their workforce as a result of smart technology adoption.
06:00 - We're not going to loose our jobs as a result of technology. Just that the nature of our work will change.
06:52 - How is Rockwell Automation helping manufacturers survive and thrive in today's difficult operating climate?
08:50 - The benefits of predictive maintenance
09:50 - Only 44% of data is being used effectively. The smaller the company, the less efficient they are in using data.
11:03 - Due to the time sensitivity of manufacturing and the large amounts of data it collects, we need it to be processed at the edge.
11:45 - Even large manufacturers are only using 51% of their data.
13:40 - Physical devices connected to the internet is now putting infrastructure at risk for cyberattacks. This is why it's important to work with vendors who know the manufacturing space.
14:30 - The role of Generative AI as one of the top emerging technologies in Smart Manufacturing.
18:08 - Where do wearables fit in Manufacturing?
20:27 - What is the future of Smart Manufacturing?
22:00 - Focus on your people and your people will focus on the work.
In this episode, Jeannette Fackler turns the tables on me and interviews me on influencer marketing for B2B HighTech companies. Jeannette is the Co-Founder of J&L Marketing. She’s a tech translator who de-borifies tech marketing.
Contact Jeannette:
Twitter: @contentcharmer
LinkedIn: https://www.linkedin.com/in/jeannette-fackler-07331713/
Contact Avrohom:
Web: https://asktheceo.biz
Facebook: AvrohomGottheil
Twitter: @avrohomg
Instagram: @avrohomg
INTERVIEW HIGHLIGHTS:
[00:42] Avrohom: Tell me, how do you "de-borify" tech marketing? I'd love to hear that because trust me, there's a whole lot we can talk about that.
Jeannette: Oh, yeah. You know what? I think the biggest thing that deborifies technology is actually thinking about human beings. Both, on the business side, the owners of the business, as well as the users. Users don't necessarily respond to "hey, Cloud saves you money", and "Cloud increases productivity", because everybody says that. Right?
Avrohom: Everybody saves you money! And everybody is the best!
Jeannette: [Laughing]
Avrohom: Everybody is number one!
Jeannette: Exactly. Exactly. We're gonna make your data more secure! And the thing is, the same technology tends to be available from multiple vendors. Right? So, you have to stop just blending in.
[00:52] The biggest thing that deborifies technology is thinking about human beings.
[01:38] You have to stop just blending in.
[02:10] One of the biggest ways to spice up tech marketing is to just bring real people into it.
[02:50] Speak like you’re talking to another person on the street. Don’t use 5-syllable words.
[04:07] Avrohom: How do people connect with you?
Jeannette: You can connect with me on LinkedIn at https://www.linkedin.com/in/jeannette-fackler-07331713/. I’m also on Twitter at @contentcharmer.
[04:55] What is Influencer Marketing?
[05:28] With Influencer Marketing, you’re getting someone who has a trusted name in the industry to talk about your products, and essentially endorse them.
[06:52] Do influencers just represent products of any company that’s willing to pay them money?
[08:41] Do companies work with influencers without them saying that we recommend this product?
[09:40] Is your primary channel for communication YouTube?
[13:16] How did you build up trust with your followers?
[22:10] You add value by helping others.
[22:13] First add value and then worry about yourself.
[23:46] What would your advice be for business owners that would like to increase their following on social media?
Check out this episode on YouTube: https://youtu.be/7cemyGqOX2w
#AskTheCEO Podcast
Rockwell Automation is the world's largest company dedicated to industrial automation and digital transformation. Rockwell connects the imaginations of people with the potential of technology to expand what is humanly possible, making the world more intelligent, more connected and more productive. Throughout the world, their flagship Allen-Bradley® and Rockwell Software® product brands are recognized for innovation and excellence.
Kyle Crum is the director of advanced technology at Rockwell Automation. He has over 10 years of experience in leading and managing R&D projects that shape the future of industrial automation.
This interview discusses Rockwell’s 9th Annual State of Smart Manufacturing Report which offers valuable insights for manufacturers and industry leaders, as well as actionable steps that manufacturers can take to leverage these findings for success.
The report is available here: https://www.rockwellautomation.com/en-us/capabilities/digital-transformation/state-of-smart-manufacturing.html
Key Topics:
1. 9th Annual State of Smart Manufacturing Report
2. The Balancing Act: People, Process, and Technology
3. Leading the Future Workforce: Upskilling and Collaboration
Contact Kyle:
LinkedIn: https://www.linkedin.com/in/kyle-crum-b4a3143a/
Contact Avrohom:
Web: https://asktheceo.io
LinkedIn: https://www.linkedin.com/in/avrohom-gottheil/
Facebook: AvrohomGottheil
Twitter: @avrohomg
Instagram: @avrohomg
INTERVIEW HIGHLIGHTS:
00:55 - What is Smart Manufacturing?
02:05 - IoT has been brought to the manufacturing world. It is called IIoT.
03:07 - What are some of the challenges manufacturers face in today's day and age?
03:23 - Manufacturers are really interested and focused on talent. You can have the greatest technology, but nothing happens without your people.
04:42 - 95% of manufacturers surveyed stated that they will maintain or increase their workforce as a result of smart technology adoption.
06:00 - We're not going to loose our jobs as a result of technology. Just that the nature of our work will change.
06:52 - How is Rockwell Automation helping manufacturers survive and thrive in today's difficult operating climate?
08:50 - The benefits of predictive maintenance
09:50 - Only 44% of data is being used effectively. The smaller the company, the less efficient they are in using data.
11:03 - Due to the time sensitivity of manufacturing and the large amounts of data it collects, we need it to be processed at the edge.
11:45 - Even large manufacturers are only using 51% of their data.
13:40 - Physical devices connected to the internet is now putting infrastructure at risk for cyberattacks. This is why it's important to work with vendors who know the manufacturing space.
14:30 - The role of Generative AI as one of the top emerging technologies in Smart Manufacturing.
18:08 - Where do wearables fit in Manufacturing?
20:27 - What is the future of Smart Manufacturing?
22:00 - Focus on your people and your people will focus on the work.
