Veritas Technologies is a leader in multi-cloud data management. Over 80,000 customers—including 95% of the Fortune 100—rely on us to help ensure the protection, recoverability, and compliance of their data. We have a reputation for reliability at scale, which delivers the resilience our customers need against the disruptions threatened by cyberattacks like ransomware. No other vendor can match our ability to execute, with support for 800+ data sources, 100+ operating systems, 1,400+ storage targets, and 60+ clouds. Veritas Alta empowers you to take control of all your data protection and application resiliency in the cloud. Learn about Veritas at AWS re:Invent here: https://www.veritas.com/company/event/aws-reinvent More information on Veritas Alta Cloud Platform can be found here: https://www.veritas.com/alta Contact Clifford: Web: https://www.veritas.com/ LinkedIn: https://www.linkedin.com/in/clifford-barcliff-4937114 Twitter: @VeritasTechLLC Contact Avrohom: Web: https://asktheceo.biz LinkedIn: https://www.linkedin.com/in/avrohom-gottheil/ Facebook: AvrohomGottheil Twitter: @avrohomg Instagram: @avrohomg INTERVIEW HIGHLIGHTS: Avrohom: Veritas is an industry leader in multi-cloud data management, and they just announced the new Veritas Alta Cloud Platform. Can you go into detail about what is Alta, and what does it mean for Veritas and its clients moving forward? Cliff: Think about customers over time. Cloud isn’t new anymore. And we’ve been helping our customers since the early adopters to now, today, with everyone having a pretty much cloud-first strategy, or at least some part of the enterprise doing cloud-first. We have done so many modifications and created so much intellectual property for our products, and we’ve also had some acquisitions along the way that it was time to rebrand those products for when they’re using the public clouds. They provide what our customers are asking us to do (i.e., how it’s deployed, how it’s consumed, the capabilities, and the use of data services within the public clouds.) These are our products, deployed and consumed the way our customers want. Avrohom: It’s so true that businesses of all shapes and sizes are moving to the cloud. From small businesses that kind of kicked off this cloud migration all the way up to enterprises. What challenges are you finding with businesses moving to the cloud? Cliff: Today, we are dealing with the technical debt of what the early cloud adopters did. They were super-creative in getting these mission-critical, wonderful, cloud-native apps out there. It’s now time to make them more enterprise. So, it’s the control, the compliance, the resiliency, the ability to know that it’s protected and, in fact, recover it. Because everybody has now been through rounds of mistakes. All it takes is one bad script when you’re configuring something in your virtual private data center, and you’ve wiped out a whole bunch of configs. Avrohom: When it comes to enterprise, there are a lot of headaches to deal with to get their environment up to compliance. When solving these challenges, what does great look like? Cliff: People are in different regions around the world. This means you can have data, literally, in seconds, all over the world. Some things that help our customers bring the “Enterprise-ness”, and I call it the great enterprise resilience. One of the things is visibility. Knowing what you don’t know. Knowing what you don’t know is probably the number one risk that any customer has. If you know about it, you probably plan for contingencies. But if you don’t know about it, and the ransomware person comes along and steals it or locks it down, huge headaches, all of a sudden. So, having some type of controls capability services that can look from the outside in, finding out what you don’t know, I think, is one of the capabilities of an enterprise in a multi-cloud world. Watch this discussion on YouTube: https://youtu.be/VY4tw_I1m_w