PLAN8’s Calle Stenqvist & Hans Iwarsson reveal the hidden power of sound in branding, UX and design — explaining how a single tone can define a brand like Spotify or LinkedIn, why “the shorter the sound, the more expensive it should be,” and how silence can be just as powerful as music.PLAN8 is a Stockholm-based design agency for music and sound, behind the sonic identities of Spotify, LinkedIn, LEGO House and more. With over 15 years of experience at the intersection of audio, design and technology, they’ve proven that small studios can shape the world’s biggest brands.In this conversation, Krisjanis Jukumsons, Asketic Studio Partner, sits down with Calle and Hans to explore how sound becomes design — and why it’s time for brands to think with their ears, not just their eyes.They explain:

◼️ Why sound isn’t decoration — it’s a strategic design tool

◼️ How to build a sonic identity that people actually remember

◼️ What makes UX sounds work (and fail) in global platforms

◼️ Why silence sometimes speaks louder than sound

◼️ How PLAN8 creates world-class work with a team of just five