In this episode of Ask the Agents, Chelsea Bonner CEO sits down with Jessica Gilbert, Director of ICON Management Melbourne, to unpack what makes a great modelling portfolio and why it’s more crucial than ever in the age of AI.
Whether you're a working Australian model, a freelancer, or just starting out, this episode breaks down the strategy behind test shoots, the science of a folio that books, and how to future proof your career from the rise of AI-generated talent.
We cover:
+ Why a modelling folio is more than just “good shots”
+ How to structure your folio like a fashion magazine
+ What test shoots do for momentum and bookings
+ Choosing the right photographers, stylists & creatives
+ How to align your images with the brands you want to work with
+ The impact of AI on the fashion industry and what real models must do to stay competitive
+How digital presence and social engagement build longevity
Topics
00:00 Intro to Jessica Gilbert & her experience
02:10 What a portfolio really is — your visual résumé
04:20 Why test shoots matter & how they restart momentum
07:00 “Newness makes noise” – how freshness resets your image
09:10 Why your folio needs to tell a story (not just random great shots)
12:00 Personality in commercial modelling – what Aussie clients want
15:30 Choosing the right photographer – strategy vs cost-cutting
18:40 The value of pro stylists & makeup artists
22:10 How your personal style may block your bookings
26:00 Listening to your agent: why it’s critical
29:40 Folio strategy by career type (fashion, beauty, commercial)
32:10 AI in the modelling industry — what's coming
35:20 Why your digital presence now defines you
38:00 Building “digital celebrity” for staying power
40:00 Final advice — testing with intention, not clutterwww.iconmanagement.com.au
Insta: @iconmanagement
Tik Tok @weareicon
modelling portfolio strategy, how to become a model, test shoots for models, building a model folio, commercial modelling Australia, AI and modelling industry, digital presence for models, how to get signed as a model, ICON Management, podcast, modelling tips
