
Are you thinking of becoming a content creator or influencer but don’t know where to start?
In this episode of Ask the Agents, listen to Rebecca Egan the Head of Creators at ICON Management, as she breaks down exactly how to build a sustainable and successful career in content creation in 2025.
Rebecca shares her personal journey — from intern to leading one of the top creator divisions in Australia — and offers practical, no-fluff advice for anyone who wants to grow an online presence, land brand deals, and build a loyal audience from scratch.
Whether you're a complete beginner or trying to level up your creator game, this episode covers:
• How to find your niche and sub-niche (and why it’s the secret to growth)
• Why consistency and authenticity matter more than aesthetics
• How to grow your Instagram or TikTok using the latest 2025 strategies
• Tips for creating high-quality content without expensive gear
• How to approach brands and build a media kit that gets noticed
• What the Instagram algorithm wants and how to work with it
• Why engagement rate matters more than follower count
• When to consider getting management as a creator
• How to start earning passive income as a micro-influencer
Perfect For:
Aspiring content creators and influencers Creators looking to grow on Instagram or TikTok in 2025:
Influencer marketing newbies
Anyone curious about how to make money online through content
Creators stuck at a plateau and ready to level up!
Resources Mentioned:
Instagram:
https://creators.instagram.com/blog/best-practices-for-creators
TikTok:
https://www.tiktok.com/creator-academy/en/articles/get-started
YouTube:
https://www.youtube.com/intl/en_uk/creators/how-things-work/policies-guidelines/
Snap Chat:
https://creators.snap.com/create
Canva (for media kits)
https://www.canva.com/media-kits/templates/
Happy listening!
www.iconmanagement.com.au
Instagram @iconmanagement
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