With the rapid rise of generative AI, traditional modelling and acting jobs are evolving fast. In this special episode of Ask the Agents, Chelsea Bonner, CEO of ICON Management, speaks directly to working and aspiring models and actors about how to stay relevant and protect their careers in the digital age.
You’ll learn why building a strong personal brand on social media is your best defence against generative AI and how your unique personality is your greatest asset. In a world where AI can replicate looks but not lived experience, your authenticity, voice, and presence are what set you apart and keep you visible in a rapidly changing industry.
Whether you’re just starting out or already established, this episode gives you a clear plan to stay ahead, attract casting agents, and get noticed without waiting to be discovered.
We break down:
*What AI is already replacing in the modelling and entertainment industries
* Why your digital presence is now your job security
*How social media helps actors get cast and models land campaigns
*The truth about Instagram for actors and why social proof beats a headshot
*A weekly posting plan made specifically for talent
*Reels, carousels, stories, and content ideas that connect with your audience
* Real examples of Australian talent doing it right
Whether you're a model, actor, or performer wanting to market yourself effectively, this episode will give you the confidence and tools to future-proof your creative career.
Episode timestamps:
00:00 – Why this episode is critical right now
01:40 – What AI is already replacing in the industry
03:35 – Why your digital presence is now your insurance
06:00 – What clients look for on Instagram and social media
O7:45 – Why social proof is more powerful than just a headshot
09:05 – It’s about documenting your career not being an influencer
10:40 – What industry decision-makers want to see from your content
13:15 – Why now is the time to start – not when you’re already famous
16:30 – The Jacob Elordi effect: how social presence supports casting
19:20 – Examples of Aussie talent using social media brilliantly for visibility
21:40 – A simple 7-post-per-week plan for actors and models
25:00 – The power of behind-the-scenes content
27:40 – Content ideas that build trust, connection, and curiosity
31:00 – How to use reels, carousels, and stories effectively
33:20 – Tools, captions, and engagement tips
36:00 – Final pep talk: Don’t wait to be discovered, create your career
Resources mentioned in this episode:
Personal Branding Strategy for Social Media by Dot Lung(Domestika)
https://www.domestika.org/en/courses/search/personal%20branding?utm
Certified Professional in Personal Branding for Models(LCFT)
https://www.lcft.org.uk/Home/CourseDetail?courseId=245603&utm
Social Media for Actors: Complete Guide (AllCasting)
https://allcasting.com/academy/social-media-for-actors-complete-guide
Personal Branding Course (Social Media College)
https://www.socialmediacollege.com/training-library/personal-branding
Marketing Yourself: A Guide for Actors (Backstage)https://www.backstage.com/magazine/article/build-digital-brand-actor-4285/
Feel free to DM or email us with requests for future episodes!
www.iconmanagement.com.au
@iconmanagement
@weareicon
AI and acting careers, generative AI in modelling, social media for actors, personal branding for creatives, future-proofing creative careers, building a digital presence, Instagram tips for actors and models, visibility for performers, how to stay booked as a model, actors using social media, digital strategy for talent, behind-the-scenes content tips, creative career advice 2025, AI-proof your career, content planning for performers
