Ask a CFO is a weekly corporate finance Q&A with the CEO of Vanreusel Ventures, James Vanreusel. He has over 15 years of experience working at a CFO level for international non-profit and for-profit companies focusing on impact in tech and healthcare.
Ask a CFO is a weekly corporate finance Q&A with the CEO of Vanreusel Ventures, James Vanreusel. He has over 15 years of experience working at a CFO level for international non-profit and for-profit companies focusing on impact in tech and healthcare.
In this episode of "Ask a CFO," James discusses the interplay between sales pipelines, expenses, and cash liquidity. Cash is the lifeblood of any organization, and it's crucial to manage both the inflow and outflow of cash effectively. Expenses are highlighted as typically predictable, especially when not scaling or hiring new personnel. In contrast, sales can be unpredictable, underscoring the importance of maintaining a well-structured sales pipeline.