In this episode of the ASIAL Security Insider podcast, we are joined by Lee Odess, CEO of The Access Control Collective and founder of the Access Control Executive Brief, a widely read analysis hub for the physical access and smart lock space. Lee sits on the board of the Security Industry Association in the US and is known for transforming global research into practical playbooks for owners, integrators, and vendors. He recently delivered a talk titled “What’s Eating the Security Industry: How to Thrive in Today’s Global Evolution,” arguing that while the traditional ~$10B high-security niche is changing fast, a much larger ~$100B mainstream market is taking shape. We’ll unpack what’s driving that shift, the timeline, and how leaders can position their teams to win.