Travel is evolving far beyond flights and hotel bookings. Today, technology—particularly artificial intelligence—is transforming how people choose destinations, plan trips, and engage with local experiences. From AI-powered travel planning tools to immersive digital environments that let travelers explore a place before arriving, the focus is shifting from convenience to personalization.
ATP went to the Travel & Tech Asia 2025 event in at Queen Sirikit National Convention Center in Bangkok, where thought leaders from across the travel industry revealed how technology is fundamentally reshaping how people discover, book, and experience travel.
Artificial intelligence emerged as a driving force, not just for automating tasks, but for creating deeply personalized and intuitive interactions—from chat-based trip planning to virtual hotel walk-throughs using digital twins. AI is also helping hotels manage high volumes of guests, respond instantly to reviews, and even bridge language gaps, making the travel experience smoother for both tourists and locals.
Equally important was the role of frictionless infrastructure. Cloud-based hotel systems now let owners manage properties from anywhere, while smart payment orchestration ensures transactions go through even when the first attempt fails. Meanwhile, immersive experiences—like Muay Thai fights enhanced with projection mapping—demonstrated how blending culture and technology can create emotional connections with travelers and amazing travel experiences!
As someone who’s spent years talking to technologists, entrepreneurs, and industry experts, I can confidently say: something seismic is happening in travel. Not just in how we go places—but in how we decide where to go, how we experience the destination, and how platforms build loyalty and create seamless, intelligent experiences.
