Digital transformation is often associated with industries that are already forward looking and generally technologically savvy. However, its greatest impact may come in areas that have traditionally resisted change.

Grassroots football and the global seafood trade may seem worlds apart, but both face similar challenges. ATP was joined by Tariq Cassim, co-Founder and CEO of Koach Hub and Scott Chambers, a co-CEO at Seafood Souq to discuss how transformation is not about shiny new tools. It is about rethinking how value and opportunity are distributed across ecosystems that involve millions of lives.

Some of the topics that Tariq and Scott covered in detail include:

• Before you digitize anything, understand the size and scope of the system you are impacting.
• If digital transformation threatens established advantage, expect pushback. Plan for trust-building as carefully as you plan for features.
• Stakeholder transparency forces clarity. Once they can see the benefits, adoption accelerates.
• If you want to sell digital transformation, do not sell dashboards, sell value recovery.
• Immutability builds trust. When stakes are high, data and the reports they produce need to be trusted.