In our previous episode, John Asher covered the 6 Most Important Cognitive Biases a Salesperson Must Overcome. In this episode, John talks about the next six cognitive biases out of the 47 that pertain directly to sales and marketing:  Status Quo Bias Rationale and Consistency Biases that go together Clear Distinction Bias Active Emotional Engagement Bias Commitment Bias John also went over the best architecture of a customer story. Start with the buyer's need and any emotions expressed by them Relate the story directly to the buyer Include the details of how you helped them so they can see you were really involved Include the financial benefit the buyer got Tell the story about how the buyer's emotion was at the end. ----more---- Listen to the first part of this series here: https://asherstrategiesradio.com/e/six-most-important-cognitive-biases-for-salespeople-to-master/