Asher Sales Sense, featuring informed guests and unique sales conversations, is brought to you by Asher Strategies. Based in Washington DC and with global reach, Asher Strategies is a sales advisory service firm focusing on improving results for companies selling to other businesses and the government. “Helping companies transform their sales strategies has been my passion for the last 20 years and discussing trends and interviewing experts during the shows is an exciting addition to this journey,” says John Asher, CEO and author of the best-selling book, “Close Deals Faster.”
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Asher Sales Sense, featuring informed guests and unique sales conversations, is brought to you by Asher Strategies. Based in Washington DC and with global reach, Asher Strategies is a sales advisory service firm focusing on improving results for companies selling to other businesses and the government. “Helping companies transform their sales strategies has been my passion for the last 20 years and discussing trends and interviewing experts during the shows is an exciting addition to this journey,” says John Asher, CEO and author of the best-selling book, “Close Deals Faster.”
Six Most Important Cognitive Biases for Salespeople to Master
Asher Strategies Radio
24 minutes
3 years ago
Six Most Important Cognitive Biases for Salespeople to Master
There's been this international consortium of neuroscientists in 70 countries, sharing their research, sharing their studies in the cloud. So all of them get to see what everybody else is doing. The growth of this knowledge is really just exponential. If you go to Wikipedia and type in cognitive bias, see there are 184 of them. Asher Strategies has analyzed all 184 of them and boiled them down to 15 or 20 of them that apply really directly to sales that can have a big impact. In most cases, they apply to marketing as well. We are covering the first six in this episode of Asher Sales Sense.
compliment bias
reciprocity bias (The Chinese call this Ren-Chang-Ching)
similarity bias
anchor bias
single option aversion bias
choice paradox bias
Asher Strategies Radio
Asher Sales Sense, featuring informed guests and unique sales conversations, is brought to you by Asher Strategies. Based in Washington DC and with global reach, Asher Strategies is a sales advisory service firm focusing on improving results for companies selling to other businesses and the government. “Helping companies transform their sales strategies has been my passion for the last 20 years and discussing trends and interviewing experts during the shows is an exciting addition to this journey,” says John Asher, CEO and author of the best-selling book, “Close Deals Faster.”
