Asher Sales Sense, featuring informed guests and unique sales conversations, is brought to you by Asher Strategies. Based in Washington DC and with global reach, Asher Strategies is a sales advisory service firm focusing on improving results for companies selling to other businesses and the government. “Helping companies transform their sales strategies has been my passion for the last 20 years and discussing trends and interviewing experts during the shows is an exciting addition to this journey,” says John Asher, CEO and author of the best-selling book, “Close Deals Faster.”
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Asher Sales Sense, featuring informed guests and unique sales conversations, is brought to you by Asher Strategies. Based in Washington DC and with global reach, Asher Strategies is a sales advisory service firm focusing on improving results for companies selling to other businesses and the government. “Helping companies transform their sales strategies has been my passion for the last 20 years and discussing trends and interviewing experts during the shows is an exciting addition to this journey,” says John Asher, CEO and author of the best-selling book, “Close Deals Faster.”
Lessons for Marketers: Adapting to the Changing Landscape of ChatGPT
Asher Strategies Radio
31 minutes
2 years ago
Lessons for Marketers: Adapting to the Changing Landscape of ChatGPT
In this episode, John Edwards will answer some of the burning questions about ChatGPT and the impact it has on the world of marketing. He’ll give us some insight into the technology behind it and the legal challenges it faces. Today, John Asher's guest is John Edwards, a partner at Communica, a marketing and public relations agency. John is an expert in the field of artificial intelligence (A.I.) and he’s here to talk to us about one of the hottest topics in the industry: ChatGPT.
John will explain how ChatGPT works and why it sometimes gets things wrong. He’ll also discuss the threat ChatGPT poses to traditional search and companies like Google. He’ll share his thoughts on the future of SEO and what marketers should be thinking about as the world starts to change.
Christopher Penn once said, “Build your insurance policy.” and John will tell us what this means for marketing professionals. He’ll explain what reliable reach is and discuss some of the reliable reach channels available, such as first-party data lists, private social media communities, and best content landing pages.
Finally, John will share some lessons and tips for marketers and companies. He’ll explain what they need to start doing to adapt to this changing landscape.
So, get ready to learn everything you need to know about ChatGPT and its impact on marketing. Let’s dive into the interview and get some answers from John Edwards, an expert in the field of A.I. and ChatGPT.
Asher Strategies Radio
Asher Sales Sense, featuring informed guests and unique sales conversations, is brought to you by Asher Strategies. Based in Washington DC and with global reach, Asher Strategies is a sales advisory service firm focusing on improving results for companies selling to other businesses and the government. “Helping companies transform their sales strategies has been my passion for the last 20 years and discussing trends and interviewing experts during the shows is an exciting addition to this journey,” says John Asher, CEO and author of the best-selling book, “Close Deals Faster.”
