The Ash Said It Show just teed up an amazing chat with Ben Helmrath, VP of Hard Goods for PGA TOUR Superstore—your go-to spot for everything golf equipment! Seriously, the game has totally changed, and Ben explains why golf is hotter than ever, shifting from just a sport to a full-blown Golf Lifestyle Revolution.
Think about it: new fans like LeBron James and Bronny are getting into it, and major excitement is building around brands like Tiger Woods' Sun Day Red! Ben breaks down all the trends you need to know, from the course to your couch.
What You'll Discover in This Must-Listen Episode:
The Secret Sauce: How did PGA TOUR Superstore manage to open its 80th U.S. location? Ben spills the secrets behind their success in the competitive golf retail world.
Your Own Golf Clubhouse: The DIY Simulator Boom is here! We dive into the newest in-home golf simulator technology. Ben explains how lower costs and simple DIY packages make year-round golf training and interactive home entertainment totally doable. Say goodbye to cold weather and hello to a family fun center in your garage!
The Ultimate Holiday Gift Guide: Stress less about shopping! Ben shares his picks for must-have clubs for the serious player, fantastic gear for junior and women golfers (a huge, growing segment!), and his best recommendations for low-price golf stocking stuffers.
The Modern Golf Life: Find out about the surprising products people are snatching up to elevate their golf lifestyle, both on and off the course.
Giving Back: Learn how PGA TOUR Superstore is making a positive Impact on the Green through their incredible Adaptive Golf programs and investment in HBCU athletics.
Oh, and yes—we get the scoop on the story behind the Vice President's famous nickname: "The Hammer!"
Tune in now for your definitive guide to the modern golf boom and the easiest way to crush your holiday shopping list!
Web:
https://www.pgatoursuperstore.... PGA TOUR Superstore, the nation's premier destination for golf equipment, apparel, and accessories, is revolutionizing the golf experience by introducing curated DIY in-home golf simulator packages. This initiative allows golf enthusiasts to perfect their game from the comfort of their basement, garage, or backyard, utilizing cutting-edge technology tailored to their individual needs.
The surge in popularity for residential in-home golf simulation is driven by lower costs, advanced new technologies, and a wide selection of customizable packages. More than just a training tool, these golf simulators are transforming family entertainment, exercise, and socialization, offering an immersive, interactive experience that appeals to everyone, from core golfers to casual players.
Redefining Home Entertainment: Interactive, Affordable Luxury
According to Ben Helmrath, Vice President, Hard Goods for PGA TOUR Superstore, these devices go "Beyond offering technology for those who are passionate about improving their game or playing renowned courses." They function as a full-fledged entertainment center, offering gaming options for the whole family.
The convergence of growing golf popularity across all demographics—including the rise of women and youth players—and more affordable, attainable home technology is positioning the golf simulator as the ultimate year-round hub for fun and skill development.
Here are the key topics that highlight why the PGA TOUR Superstore's DIY simulators are a game-changer:
Interactive Home Entertainment Trends: Passive media rooms are a thing of the past. Golf simulators are redefining home entertainment by providing an immersive, interactive centerpiece for singles, couples, and families.
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