We sat down with Urthy Co-founder Jen for a brilliant conversation that explored the roots of the clean living brand, the philosophy behind its luxurious products, and Urthy's exciting future. This interview is a must-listen for anyone passionate about wellness, entrepreneurship, and clean, high-end skincare and home goods.
Urthy: Born from Necessity, Rooted in Purpose
Jen shared the deeply personal journey behind creating Urthy, explaining that the brand was truly "born out of necessity."
* The Gap: Jen recognized a critical gap in the market: a lack of products that were genuinely clean (free from harmful chemicals) yet simultaneously delivered a luxurious, high-end experience. Urthy was created to fill this space, proving that clean living doesn't require sacrificing quality or indulgence.
* The Name & Brand: The name "Urthy" itself is grounded and personal, reflecting the company's core philosophy of being rooted in natural goodness and intentional living.
Products, Philosophy, and the Atlanta Blend Bar
Urthy has mastered the delicate balance between clean and luxurious through a meticulous product development process.
* Product Philosophy: The focus is on achieving a rich, luxurious feel while maintaining radical ingredient transparency across its range, which includes home scents, skincare, and new elixirs.
* Scent Creation: Jen discussed the artistic process behind creating and naming their signature fragrances, hinting at the inspiration behind the upcoming Fall/Holiday 2025 collection.
* The Atlanta Blend Bar + Lab: Urthy offers a unique, hands-on community experience at its Atlanta Blend Bar. This lab allows customers to engage directly with the brand's philosophy and create personalized scents and products.
* Corporate Gifting: The brand has seen a rapid expansion into corporate gifting, connecting with teams and brands seeking a thoughtful, wellness-focused approach for client and employee appreciation.
Web:
https://urthyscents.com/ Looking Ahead: Expansion and Wellness
The interview concluded with a look toward the future, as Jen discussed the rituals and lessons that help her balance life as a female founder in the wellness and business space. Expect new launches and expansions as Urthy continues its dream of making clean luxury accessible to all.
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