In this episode of the ArtGibbs Sports Business podcast we are joined by Belgian Waffle Ride (BWR) founder Michael Marckx. BWR is a series of 'unroad' cycling races throughout the United States. The races have become a centerpiece of the growing gravel bike scene. We discuss that and more here...
Some links:
BWR: https://belgianwaffleride.bike/
Unroad UNLTD: https://www.youtube.com/channel/UC69-yVx_lOwKbQGbj-KLOQQ