Art Thinking with Vadim Grigoryan explores the captivating intersection between the worlds of art and brands.
In each episode Grigoryan investigates the (often notoriously tricky) relationship between art and brands. Speaking with artists, brand leaders, and creative thinkers, each episode delves into the artistic principles that inform and inspire brand building and marketing.
Experienced brand strategist Grigoryan uncovers their thoughts on what makes a successful cohesion between brand and artist across a multitude of industries (and what makes an unsuccessful one too).
Using real life examples and experience, each episode dives into the idea of brands as cultural agents and looks at how art can act as a bridge between meaning and engagement. The podcast is accompanied by the newly published book Art Thinking, released in October 2025
Grigoryan has worked with brands including Pernod Ricard and Cartier, and says: "I have witnessed the dazzling, the dull and the downright ineffective. And – having analysed those that succeed where others do not – I have come to realise that the common thread that sets those brand leaders apart is cultural agency."
Produced by Cultureshock
Hosted on Acast. See acast.com/privacy for more information.
Art Thinking with Vadim Grigoryan explores the captivating intersection between the worlds of art and brands.
In each episode Grigoryan investigates the (often notoriously tricky) relationship between art and brands. Speaking with artists, brand leaders, and creative thinkers, each episode delves into the artistic principles that inform and inspire brand building and marketing.
Experienced brand strategist Grigoryan uncovers their thoughts on what makes a successful cohesion between brand and artist across a multitude of industries (and what makes an unsuccessful one too).
Using real life examples and experience, each episode dives into the idea of brands as cultural agents and looks at how art can act as a bridge between meaning and engagement. The podcast is accompanied by the newly published book Art Thinking, released in October 2025
Grigoryan has worked with brands including Pernod Ricard and Cartier, and says: "I have witnessed the dazzling, the dull and the downright ineffective. And – having analysed those that succeed where others do not – I have come to realise that the common thread that sets those brand leaders apart is cultural agency."
Produced by Cultureshock
Hosted on Acast. See acast.com/privacy for more information.
The artist Marcos Lutyens explores big themes such as consciousness and emotion. He once performed 340 hypnosis sessions (at the major contemporary art showcase Documenta) and his multi-media piece Colour Therapy transferred weather data into visual experiences on three continents simultaneously. In this episode of Art Thinking, moderated at the 2024 Venice Biennale by Cultureshock’s editor-at-large Jane Morris, Lutyens tells Vadim Grigoryan how working with brands supports his ambitious practice. The discussion also takes in the long history of artists as businesspeople, and how companies can employ creativity in every facet of their work today.
This week’s episode of Art Thinking was recorded at The Venice Art Biennale in 2024.
Produced by Cultureshock
Enjoyed this episode? Sign up for our newsletter to get new episodes, behind-the-scenes stories and art world insights delivered straight to your inbox.
For more from Vadim Grigoryan, order his new book Art Thinking now—available from Amazon, Waterstones, and Bookshop.org.
Hosted on Acast. See acast.com/privacy for more information.