For the third straight year, Art of Value is celebrating the New Year with a compilation from the past twelve months. At the start of each show, I ask the same question:
What is the most important thing you can share about pricing?
In this episode, we revisit the answers from 30 of the expert guests from 2016.

* Raise your rates on a regular basis. – The Value of Social Media with Mojca Marš
* Charge more. – A Masterclass in Creating Options with Keith Perhac
* It starts in your brain. – The Value of Telling A Story with Michael Hudson
* Pick a lane. – Picking Your Value Lane with Jeffrey Shaw
* It doesn't have to be that hard. – Going Timeless in the Legal Profession with Beth MacLean


* The key to higher prices is to deliver more value to your clients. – How to Create Value Through Positioning with Philip Morgan
* Pricing can be systematized. –  Learn to Value Price Through a Process with Andrew Robertson
* Finding the value for the customer and relating your price to that value. – Creating Proposals That Win Business with Curtis McHale
*
The value of the product or service is determined by the customer. – The Mindset for Creating Value with Dennis McIntee

* Invest in authentic relationships. – Compensating Your Team Based on Value with Christopher Marston


* Take a risk and offer a proposal with options. – Singing the Praises of Value Pricing with BJ Lee
* Pricing is part of a mental negotiation between the seller and buyer. – The Mental Health of the Entrepreneur with Cory Miller
* Start with the customer first. – Seek the Desired Outcome First with Lincoln Murphy
* The meeting is over once you start discussing price. – Learning the Art of Frame Control with Oren Klaff
* Embrace what you are worth. – Value and Pricing in the Enterprise with Matthew Habuda


* There is more to pricing than the number the customers pays. – A Value Conversation for the Solopreneur with Eric Davis
* You are charging less than you should be. – How the Customer Decides to Buy with Sean D’Souza
* Value pricing is more profitable than the alternatives. – Value Pricing Is A Competitive Advantage with Michael Bradley
* You are never going to get the price exactly right.