Pricing, Procurement & the Ad Agency with Tom Lewis

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Art of Value Show - Discover Value | Create Options | Start Pricing

Kirk Bowman

100 episodes

9 months ago

Art of Value Show - Learn to create happy customers and make more money by discovering value, creating options and starting to price.

Business

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All content for Art of Value Show - Discover Value | Create Options | Start Pricing is the property of Kirk Bowman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Art of Value Show - Learn to create happy customers and make more money by discovering value, creating options and starting to price.

Business

Pricing, Procurement & the Ad Agency with Tom Lewis – 119

Art of Value Show - Discover Value | Create Options | Start Pricing

49 minutes 35 seconds

8 years ago

Pricing, Procurement & the Ad Agency with Tom Lewis – 119

In this episode, Tom Lewis and I discuss the state of value pricing in advertising in the United Kingdom. Our conversation explores having an effective value conversation with procurement. Then, he shares insights from the keynote speakers at the 2017 IPA conference in London.

About Tom Lewis

Tom Lewis is Financial Director at the Institute of Practitioners in Advertising (IPA) in Great Britain. He is the leader for the commerce “pillar” at the IPA. Although he is a Chartered Accountant, he has over 15 years experience in advertising.

* LinkedIn* @TomLewis_IPA (Twitter)