Edwin Smith is the founder of The Social Sandwich but his unfiltered and raw approach to telling it how it is on social media is likely where you’ll recognise his name. That or his love for party shirts - a strategic brand play that we will discuss! Along with 10+ years of experience in the sports and entertainment industry, Edwin has uniquely found a way to identify, dispel and discuss social media trends and predict the unpredictable when it comes to social algorithms.
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