JB Miller is the visionary leader and CEO of Empire Entertainment and Emmy Awards-winning executive producer. He is a legend in the events industry for creating completely immersive experiences on a global scale.    In this interview, JB talks about what signifies the “experiential events industry”, seen as a merger between the events and meeting industry and the entertainment industry, that opens wide opportunities for a producer to create cutting edge events for clients to fulfill thoughtful, creative, and strategic goals What are the key resources necessary to create events that will attract people’s attention, change the mindset and behavior of a key audiences, help launch new products, create new markets, and move the needle on an objective, in a major way?     He tells us about various projects where the producer is likened to an alchemist at work. The producer, or perhaps rather the “experiencer”, is a person who is “genre agnostic”, and can move swiftly between various types of gatherings, clients, and locales. One project, in particular, illustrates how producing a multimillion-dollar project in front of a global audience, can become a scary high-wire act.   JB Miller was recognized as “Producer of the Year” by BizBash’s Reader’s Choice Awards and has been regularly identified as one of the “Top People in the U.S. Event Industry”. In 2023 Miller was awarded the “Collaborate America” award for outstanding achievement as a collaborator, convener, and connector. Photo credit: Caroline Dorn.