Bella Neyman and JB Jones are the co-founders of NYC Jewelry Week, an annual event dedicated to promoting and celebrating the world of jewelry, from the window shopper to the avid collector. NYC Jewelry Week is about creating an intimate emotional connection with jewelry; giving consumers a way to get to know artists, learn the history and explore all the stories that bring unique pieces to life.  This year’s event is free and open to the public and will take place November 15-21, under the theme “The Power of Jewelry.” The power to seduce, inspire, and communicate. Not only as an object and an adornment for the body, but how objects make you feel, like an adornment for the soul. On this episode, Bella and JB talk about this year’s program with around 80 events over multiple platforms. Among them, exciting collaborations with The Museum of Arts and Design, Bergdorf Goodman, The Art Salon + Design, 1stDibs, and 92Y, just to mention a few. They also give us some breaking news!  The launch of a ground- breaking new Virtual Booth concept that will connect jewelry artists and consumers around the world and a new app that maps New York's jewelry retailers, hand-selected by the two founders.