Fred Copestake, founder of Brindis and the author of Ethical Selling, joins us to share his groundbreaking approach to sales that prioritizes integrity and empathy over traditional tactics. He challenges conventional norms through his fascinating use of reverse psychology, offering salespeople a fresh perspective on how to engage with clients.

Fred introduces his "ethical model," providing listeners with practical strategies to incorporate ethical practices into their sales processes and handle common objections from sales leaders with confidence.