Redefining Beauty is our intention — more than appearance, it’s a profound responsibility toward people and the planet. It’s a continuous pursuit: exploring new materials, developing innovative solutions, and rethinking processes.

Last year, with Catifa Carta, we introduced PaperShell — a material innovation that redefined not just a product, but our way of thinking. That was just the beginning.
Today, at Salone del Mobile 2025, we continue this journey.

In this episode of a new series dedicated to exploring how redefining beauty can shape a more conscious future, we discuss our approach to developing circular solutions — from the reinterpretation of our iconic collection Catifa (RE) 46 in 100% recycled plastic, to new applications of PaperShell.

Joining us are Anders Breitholtz, CEO and founder of PaperShell; Andrea Mulloni, Head of Sustainability; and Nicolò Fanzago, Head of Product Design at Arper — sharing their perspectives on how sustainability and design converge through circular materials and responsible production.