In this episode, we explore how design can challenge existing models of measurement.

Our Sustainability Manager Michela Possagno speaks with Sara Gransinigh, researcher at the University of Piemonte Orientale and sustainability consultant at Greenstep Innovation and Sustainability, and IPLUS Senior Consultant Nicola Fabbri about Catifa Carta — our iconic chair reimagined in PaperShell with a carbon-negative shell — and how to measure an innovation that goes beyond today’s standards.
Through an open consultation with independent experts, we examined how to evaluate the life cycle of a truly pioneering material, inviting transparent and rigorous dialogue across disciplines. The conversation delves into biochar, pyrolysis, and the limits of current LCA/EPD rules, showing how Catifa Carta’s life cycle becomes a case study in innovation, transparency, and collaboration — one that could mark a turning point for the entire design sector.

Download the Catifa Carta open LCA white paper on arper.com.