Connecting with the new generation to shape ideas that respond to evolving needs is part of our mission. In this new episode of Arper Design Stories, we dive into what Generation Z seeks in design.

What do young people look for in a product?What values shape their choices? What are their expectations, and how do they see the concept of beauty evolving?

We spoke with a group of students who, during their summer internship with us, shared their vision of design, aesthetics, and innovation, offering valuable insights into the desires and expectations of a generation increasingly mindful of sustainability and authenticity.

The conversation is held in Italian.

Learn more at ⁠⁠arper.com