In Episode 126, we're thrilled to kick off the new year with our special guest, Mike Strupp, co-founder of Wood Wide High Craft, joining hosts Kaisha, Seth, Jason, and Cian.

In this episode, we explore groundbreaking discoveries in modern research, including unique strain traits and optimal growing techniques. We uncover the challenges that come with scaling a cannabis business, maintaining quality, and the strategic importance of branding. Additionally, we tackle common cultivation hurdles like pH fluctuations in rock wool and the persistent threat of powdery mildew, offering expert solutions to manage these effectively.

Mike shares his invaluable insights from decades of experience, addressing the complexities of cloning, managing environmental conditions, and leveraging technology for precision cultivation. Plus, the dynamic market, discussing the balance between scarcity and demand, along with the innovation needed to stay ahead.